Because our we have to reject the null hypothesis.
A Level two sided hypothesis test rejects exactly when falls outisde of a level CI for .
Confidence Intervals don't allow subjectivity, but p-value and hypothesis testing does. We have a little more control.
Mean variance optimization model for economics. After the internet this model stopped working.
There were two other guys who came up with another model which allowed some subjective control. This model is called the Black-Litterman model. It allows you to use your own subjective beliefs to adjust the model. You can use the p-value to reject the null hypothesis and then use the confidence interval to find a range of values for the mean. Then you can use the Black-Litterman model to adjust your portfolio based on your beliefs about the mean.
It's not just the math, it's also the subjectivity that allows you to make better decisions. You can use the math to inform your decisions, but you also need to use your judgement and experience to make the final decision.w